A Boutique Agency


After three decades of selling properties internationally, I've witnessed countless market cycles, but I've never seen anything quite like our current landscape here on the Costa del Sol. As founder of Sandtons, where we specialise in luxury properties for foreign buyers, I've had a front-row seat to the remarkable transformation of Spain's second-home market.
Let me describe how the market has fundamentally changed, particularly post-COVID. The days of simple holiday apartments are giving way to a new era of sophisticated living spaces. I’m seeing developers respond to evolving buyer expectations with remarkable innovation. The latest developments aren’t just offering homes; they’re delivering lifestyles.
Take our most recent luxury developments in Estepona. Where once we had standard two-bedroom apartments, we now have generous suites with 15-20% more living space. These aren’t mere cosmetic changes – we’re talking about fundamental shifts in design philosophy. Co-working spaces have become standard, not optional. Spas and indoor pools, once considered premium additions, are now baseline expectations for our international clientele.
Speaking of international buyers, their requirements have evolved dramatically. Today’s purchaser is typically well-informed, demanding, and looking for more than just a holiday home. They want a property that can serve multiple purposes: a luxury retreat, a potential remote working base, and often, a sound investment opportunity.
Here’s where my experience becomes particularly relevant: the current market dynamics are creating both opportunities and challenges. We’re seeing consistent price growth, accelerating faster than many predicted. For savvy buyers, this presents an interesting proposition, particularly in the off-plan market. Launch prices are often coming in below current market values, creating immediate equity potential. However – and I always stress this to my clients – timing and professional guidance are crucial.
Let me address the elephant in the room: yes, buying a second home in Spain involves complexities. From residency requirements to taxation implications, the paperwork can seem daunting. This is precisely why we’ve built our network of legal, tax, and mortgage specialists. After 30 years in this business, I’ve learned that success lies in anticipating and solving these challenges before they become problems.
The mortgage landscape has evolved too. While banks have traditionally been conservative with second-home financing, we’re seeing more flexible options emerging, particularly for premium properties. That said, I always advise my clients to plan for a larger down payment than they might expect – typically 30-35%. It’s not just about securing better terms; it’s about having the financial flexibility to optimise your investment.
One trend I find particularly interesting is the shift in how properties are used. Post-pandemic, many of our clients are spending more time in their second homes, sometimes three to four months at a stretch. This has driven demand for larger living spaces and premium amenities. The market has responded accordingly – new developments now routinely feature home offices, high-speed internet infrastructure, and wellness facilities.
However, let’s be realistic about the challenges. Property ownership in Spain, like anywhere, comes with responsibilities. There are ongoing costs – community fees, utilities, maintenance. For those considering rental income, while the returns can be attractive (we’re seeing gross yields of 7-8% in prime locations for longer term, there’s a seismic shift in the rental space, with season rental increasingly becoming the norm, where homeowners pick up 5 months rent in one summer month). It’s clear that professional management is essential. This is why we’ve brokered our own letting and management services – it’s about making ownership as hassle-free as possible.
The supply-demand dynamics currently favour sellers, with available properties, particularly in the luxury segment, becoming increasingly scarce. This has led to some fascinating market behaviours. Off-plan purchases, which somewhat fell out of favour after the 2008 crisis, are seeing a strong resurgence as developers catch up with building plans. Buyers recognise that securing a property at launch prices in a rising market makes financial sense.
From my perspective, the Spanish second-home market, particularly in the luxury segment, remains compelling. Yes, prices have risen significantly, but compared to other premium European destinations, the value proposition remains strong. The key is understanding exactly what you want from your property and working with professionals who can help you achieve it.
Whether you’re considering a beachfront villa in Estepona or a luxury apartment in Marbella, the fundamentals haven’t changed: location, quality, and timing remain crucial. What has changed is the level of sophistication in both the properties and the buying process. The dream of owning a home in Spain is as attractive as ever – it just requires more informed decision-making and professional support to make it a reality.
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